Bird by Bird

It is easy to feel happy because of marketing. First, there is a lot to learn: What works? What a waste of your time? Where should you invest your energy and money?

Then you should set priorities: where should you begin? What is the only thing, if you do not do something else for a while, is your first step better?

After that, you have to figure out how to accomplish all this. Marketing is not your normal job, but you can work it full time, considering all that needs to be done.

And do not forget ... How do you keep on track and motivate you? Sure, one thing is to be inspired during a marketing workshop or ideas from a book. But then the reality of implementation is determined.

Believe me, I feel your pain. Working on some key projects, my next level now, it's tempting to stick my head in the sand and say forget it. Since I was writing from the beach this week, it would literally be that easy.

Instead, I'm taking that "Bird of Birds".

Ann Annott, author of the book and teacher, has said the term to encourage budding authors in Bird Bird. The phrase refers to the school report on wild birds that her younger brother had to write as a child. And he put them until the night that preceded them. Sitting at the kitchen table, surrounded by piles of books, he was soaked and frozen by the task at hand. His father, who is also a writer, told him to take a bird of birds ... First write about one bird. Then write about another bird. Then another. Before he knows it, he will be informed.

Facing a pile of your marketing tasks? Here are some things you can do to take it with the bird:

1. Do not start with a full bird. Start with some feathers. beak. Feet. My point is, just never in one small thing ... like spend 15 minutes in the brainstorming to indicate your location (and if you do not know what this is, send me an email!). Then stop. I go back to her tomorrow and spend another 15 minutes. In the end, it will end.

2. Be well with the first lousy drafts. Creativity experts know that. The famous writers rely on it. Whether you're working on your website, suggesting a customer, deciding where to network or writing an actual article, just take the ideas out of your head to paper. Do not worry about full sentences, smart topics, or details. The goal is just to start.

3. Invest by truncating time. If you want to attract more customers in the long term, you have to take time to work on these things. It will not happen in itself.  Safety? Your family? Freedom?). Then truncate time to invest. Start small - 15 minutes without interruption, honest to God - I do not-do-anything-else time every day - then expand to 30 minutes and more. I found that daily discipline is what makes this magic.

4. Protect and safeguard this obligation. Others will try to drive you away (the crucial client meeting ... the latest crisis staff ... family and friends), interrupting you, to make their needs more important. Do not take the bait. Make your commitment to this investment more important. 

5. Use a timer. Well, I know this sounds anal ... but it works. I learned this from my friend Susan Rose, who wrote his book "Bourbon, Fatna, coming out this fall." Now I'm addicted, instead of focusing on the time I do not have, I simply select the timer and do the work. , Where I do not have to decide when to stop - decide the alarm for me.Try this every morning for a week and see how much you accomplish.

6. Show and see what happens. Truncating time to work on marketing is half the battle. The other half is open to my findings during the time allotted. The best ideas will come to you if you do not prejudge your efforts. Why put this kind of pressure on yourself?

7. Be nice to yourself. Remember the poor drafts first? Again, go easily. Take a page from the artist's way, where Julia Cameron encourages us to "go gently and slowly ... do not jump high, please ... errors are necessary ... pitfalls 

8. On the other hand, do not wailing. In his little red book for sale, Jeffrey Chetumer gives us a strong love letter, when in doubt, give yourself a quick blow in the ass (his words are less sensitive, but you get the idea). Advanced Search Home Forum: لا الأنين وركلة خاصة -!

9. Do not go alone. Yes, you should truncate time, reappear, and stop whining. But you do not have to go alone. Create a support system. Schedule a weekly check-in meeting with someone. Subscribe to marketing e-newsletters and online collections. Start a marketing club book and meet monthly for brainstorming. Join one of my marketing workgroups, online discussion forums, BootCamps for marketing, or advanced TeleClinics. Get your marketing training. The best athletes, artists and executives have constant support ... why not?

The beginning is the most difficult stage. I promise that once you have finished the time and start, you will notice progress. This progress - however small - will act as a magnet. It will attract you to work as a marketer, in ways you can not imagine now.

To the point of Julia Cameron (using the word "artist" where I use "marketing")

By being ready for being a bad marketer, you have the opportunity to be a marketing officer, and perhaps, over time, a very good one. "